The term “audit” can sound dreadful, but when it comes to legal marketing audits, you don’t need to pull tax statements for the IRS or dig into your financials. It’s important to reframe the idea of audit and understand the hidden value in assessing your marketing operations in order to refine your strategy, reaffirm whether…
Social media has become one of the most powerful tools in marketing today and the legal industry is quickly catching on. A well-built social media marketing strategy empowers attorneys and law firms to personally connect with their clients and prospects in a way that’s targeted, efficient and delivers results. Social media can help law firms…
Whether you’re in the startup phase of building your firm or looking to get organized, a budget system can help you align your business strategy with your long-term vision. A law firm expense spreadsheet can help you track your fixed and variable expenses, understand your profit margins, and gain valuable insights to help you scale…
The legal industry is highly competitive and winning new clients is becoming increasingly complex, so attorneys need to find differentiators that distinguish themselves and help win new business. Industry awards are one tool that should be in every attorney’s toolbox and can directly impact the speed at which they can grow their business. The Benefits…
Lawyers are a law firm’s most vital asset. Still, even for the most talented lawyer, it can be challenging to prioritize legal casework and daily operations and still find the time and resources to maintain an active sales pipeline. CRM software is a solution that helps lawyers attract new business while improving client relationships and…
The legal industry and delivery of legal services is shifting, including the income potential for attorneys. According to industry data, the most profitable practice area for lawyers in 2020 is medical malpractice with a median annual salary of $165,266. To get a full understanding of what areas of law are the most lucrative, we analyzed leading salary…
As a general rule, Tier 1 law schools are those schools that rank among the top 14 in the U.S. Students from these schools tend to benefit from lower student-faculty ratios, better access to educational and library resources, higher bar passage rates, and greater employment results upon graduation. Are you considering a law degree? If…